About Us
Campaign
My mission is to reduce sports equipment waste and promote sustainability through innovative upcycling. I aim to raise awareness about the environmental impact of sports while offering an eco-conscious audio solution reimagined from discarded gear.
My Story
As a young athlete and technology enthusiast, I was disheartened by the sports waste I was piling up. Old, damaged balls and gear discarded after tournament and practices accumulate in landfills, solving this is imperative. It requires transitioning to a circular economy approach prioritising responsible production, upcycling over downcycling, and waste reduction at source. To address this the Game Changers: Sustainability in Motion campaign was born, and the UpBeat Speaker announced its launch. By transforming sports waste into an eco-conscious audio device, with innovation and collaboration, I believe we can transform practices to limit sports’ massive waste footprint.
The Game
Changer Ethos
My commitment to sustainability extends into communities through my Game Changer initiative. I run local campaigns to facilitate responsible e-waste disposal, distribute refurbished sports equipment donate them to young sportsmen in underserved localities.
The UpBeat
Upcycling retains the integrity of original materials and transforms waste into new products, rather than simply recycling. I believed upcycled goods showcase creativity, minimise waste and advocates for eco-consciousness in sports.
